Job Ninja 2.0 Stardate 95052.81 How to Escape the 9-to-5 grind to enjoy the List Building Lifestyle!

FORT LAUDERDALE – Are you one of those corporate America professionals who is ready and willing at any given moment to throw in the towel and start enjoying the List Building Lifestyle? If only you knew where to start. So what is the List Building Lifestyle, anyway? That’s a very good question!

The List Building Lifestyle, as it’s referred to by many of today’s most successful mom-and-pop email marketing operations is simply the science of building your list and optimizing the quality with tests of different business opportunity offers to turn a profit with each mailing. It is a science, but not too complicated once you get a hang of it. As your subscriber base grows, you will lose subscribers. Many of our subscribers love our blog posts (we aim to please) and many others unsubscribe. It’s okay – their interests change over time. A true List Builder understands the value of their list because “The Money is in the List”.

One of the best ways to start enjoying the List Building Lifestyle is to find our passion and write about it. You can create a small downloadable e-book or set up a Website Portal. For example, do you have an interest in photography? Do you dream of starting a wedding photography studio? Start blogging and network with other blogs in your niche to build your list of potential clients fast.

One of my favorite bloggers is Mark Weins of Migrationology. He and his wife travel throughout Asia sampling different types of foods for his food travel blog and shares his videos on YouTube. The quality of his website and his videos are up there with the likes of Anthony Bourdain and Andrew Zimmermn of Bizarre Foods. It’s great to see how dedicated he is to his craft. His travel blog is sustained by sales of his e-books. He is a true professional and he shares his success tips for blogging freely on his YouTube Channel. He talks about the video equipment he uses and how he packs for each trip. He is based in Bangkok. His enthusiasm for his Food Travel blog is very contagious.

Find your passion and start blogging. WordPress is the most powerful blogging platform. It offers easy hosting packages and lots of great themes “right out of the box” that you can start using almost immediately to match your interests. Whether you plan to use a 3rd party email list management tool such as Aweber, MailChimp or Constant Contact, start building your list as soon as possible.

Yes, the Money is in the List. As your list grows, you will be able to estimate the value of each subscriber. It may take some testing but you may arrive at a ball-park estimate for each subscriber’s value to your business (i.e. $1.50 each) if you are selling a simple e-book for $29. Of course, the value of each subscriber escalates substantially if you have a solid backend product upsell strategy for $197, $297 or even $497.

Okay – great – what internet marketing method do you recommend to start building my List? Most bloggers start building their lists with Google Adwords because it’s so easy to set up an account. Simply bid on your keyword phrases and Google lists your links on its search engine. You can bid on competitive keyword phrases in your niche and create an email marketing funnel to effortlessly market to your new email subscribers to convert into sales and pre-qualify these sales leads for your backend sales calls.

You can run social media ads on Twitter and Facebook if you can get a decent conversion rate, however if your business plan calls for the sale of a backend product for $495 or higher, you’re going to need to pre-qualify your leads which is more suited for the telemarketing method because it’s direct, dynamic and scalable to your marketing campaign. You will have many options for growing your list but you should always have an exit strategy for your email marketing funnel. For you to take the critical leap and enjoy the List Building Lifestyle, you need a strong backend product so that you can keep pushing the profits up the side of the Pyramid.

Another method is to use SEO (Search Engine Optimization) but many times it takes too long and keywords are highly competitive unless you focus on four-word and five-word keyword phrases which offers lower volume but better targeting. Most people go for the low lying fruit which is social media, but ad saturation has diminished the returns for many marketers.


Job Ninja 2.0 Stardate 94985.77 Seven Powerful Tactics to Get More Facebook Likes

FORT LAUDERDALE – Once upon a time, email marketing was recognized as the most powerful Internet marketing medium. You could send out a few thousand opt-in emails, wait a few hours and wham – a heap load of Clickbank sales. Well, those days are pretty much gone. Most peoples’ inboxes are filled to the brim with offers from every vendor out there — and it seems to be getting worse.

Even today’s most proficient email marketers feel like the prosperous and golden era of email marketing came and left a long time ago. The ISP filters choke our mailings to a disappointing 0.05% delivery rate. It’s no wonder so many of us wanted to threw in the towel and go back to cushy desk jobs.

Internet marketing is not for the faint of Heart. It requires courage! You have to adapt on-the-fly, grow and learn. If you want to compete with large Fortune 500 companies, you still have one powerful option that can work for you, but you have to know how to make it work to benefit your online business.

You don’t have to look too far for this solution. It’s right here. It’s called Facebook.

Facebook is the big elephant in the room with billions of users. That’s billions with a “B”. If you own a business or website, you probably have Fan Page to promote your products or services, but how do you get Fans? You know how daunting it can be to get Facebook Likes to increase brand recognition and reach your target audience. The secret to making Facebook work for your business is simple: create valuable CONTENT, entice your Fans to share this fresh and 100% original content (i.e posts, articles, photos, etc.) with their friends so that you can get more Fans. Marketing experts estimate that it takes a business owner perhaps 6 – 8 impressions of their brand ‘BEFORE’ a prospect feel even slightly compelled to accept your call-to-action: sign up for a DEMO or complete the sale. If that’s really true, how can a small business owner compete with a small ad budget?

In a recent study by Clickbank Analytics, marketing experts estimated that the value of a Facebook Fan at about $175, more or less and give or take depending on the industry. If that’s really true, that’s a lot of money for a small business owner to spend to acquire ONE Facebook Fan. If you are in a competitive industry, you want your Fan Page to be more popular than your competitors, right? More fans signify that your company has been around longer, loved by more customers and you’re a trustworthy business owner. At least that’s what they teach students at Facebook University!

This might not be 100% true – but that’s how your potential customers think!

If you really want to stand out of the crowd and use your Facebook Fan Page to generate more sales for your business, you need to promote your Fan Page like crazy. The average small business owner can’t afford to pay for Cost per Acquisition fee of $175 per a Facebook Fan. You need to LEVERAGE your marketing dollars by using these Seven Advanced Facebook tactics. The name of the game with Facebook marketing is Fan Engagement Strategies and use Facebook Tools like Audience Insights to leverage every $1 you spend to acquire Facebook Fans.

Once you digest these 7 Powerful Facebook Marketing Tactics, you will know more than 89% of all internet marketers out there when it comes to getting more Facebook Likes for your Fan Page….so let’s begin.

1. To gain super fast popularity, you need to start a blog. The blogging platform with the deepest market penetration is WordPress. WordPress and Facebook go hand in hand. In fact, Google, WordPress and Facebook is the Triple Threat (more about that later). Google looks for social media signals from Facebook shares that are linked to WordPress blog.  Facebook is obviously the most powerful social media platform right now with over 1.8 Billion active users and creating valuable content and publishing fresh and original blog posts and articles 3 – 4 times a week will build your Facebook Fan base very quickly. The more people reading your blog posts and updates, the more Facebook Shares you will earn and the more social media signals generated for the Google Penguin algorithm. Facebook Likes usually translate into brand recognition and more website sales from the uptick in Fan Likes. These Facebook Fans are “hungry” for fresh content. They are like sponges! Facebook Fans have a never-ending thirst for good content. Feed them what they want!

2. Post native to Facebook with Life Affirming Inspirational Quotes. Look at the most popular Facebook Fan Pages and they all share inspirational quotes to capture people’s attention and get more Facebook Fans. Internet users have an real affinity for inspirational quotes that they can quickly tap into emotionally, resonate with the core message, apply it to their hectic lives and proceed to their next conquest (i.e. on to Starbucks for their favorite Mocha Latte). We live in an impulse driven society. Most Facebook users check their Live Feeds 3 – 4 times a day or more! They pick Posts liberally for value-added experiences.

3. Log into a popular news site like Daily Mail or download their news app.  Track the most popular articles featuring the Most Comments. Read the Comments and then create posts that Inspire People to Share Your Content based a unique “hook” you discovered in the News Comments that is 100% relevant to your business niche. You are reading the Comments to capture the vibe and prospective of Internet users and how they respond to calamity, adversity and Life in general. This method of writing fresh and original content takes some practice, but it is very effective. This methodology serves as a barometer for gauging what people feel about their position in Life and the direction of society, as a whole. You are writing to tap into their emotional continuity. For example, if you found an article on Daily Mail that revealed people are getting cancer from using the weed killer RoundUP by Monsanto on their house plants and it earned 639+ Comments in just 3 hours — and you work in the “Health and Wellness” niche (i.e. vitamins or homeopathic remedies) — create your next Facebook Post or blog article detailing the efficacy of essential oils for protecting homeowners’ potted plants from bugs. It’s what’s trending at this Moment! When Fans’ review your original content, they will share it — and even better, fans’ friends will share it, appreciate it and “Like” your page. In that Moment, Monsanto is on their minds. In that Moment, they are concerned about the weed killer product in their garage. In a few days, it will be old news. Original content can create a tsunami effect of Facebook Fan Likes. Mari Smith of ShortStack discusses how to tap into Fans’ emotional continuity and relevancy in her 14 different ways to get more Facebook Fans. Stay in the now and use your Facebook posts and blog articles to create a resonance effect with your target audience.

Facebook has a free tool called Audience Insights. You can use it to determine if you should target a specific interest with a Facebook campaign. Running a business is hard enough. Spending money on a general audience ad campaign is not cost effective. You need to focus and target your energies to maximize your leverage on Facebook. For example, if you are marketing personal fitness tapes online and you want to learn more about your potential audience locally, by city or nationwide — you can use Audience Insights to run a report about Facebook users who are interested in “personal fitness” by city and state. You need to target your interest so that you are only pitching your ad to your target audience, the group of Facebook users who are most likely interested in your product or service. Once you are using Audience Insights, ask yourself a few simple questions to match to your desired interest group and then you’ll be able to calculate the cost of reach to your estimated audience size for your ad campaign.

Look Beyond the News Headlines for the Human Element – The Silver Lining!

4. Create your Facebook posts and content around it. You are aiming for the Relevancy Stream of Thought. You are aiming for Resonance with your Facebook Fans and prospective customers. Inspirational Quotes, when delivered in a timely manner will hit the relevancy nail on its head and strike a chord in peoples’ hearts. You need to be relevant, in that given Moment and use your authentic voice! Speak to your Facebook Fans directly to get more shares and Fans. Be consistent with your blog posts by posting new content at least 3 – 4 times a week with value-added experiences your Fans will go crazy for and demand from you time and time again. Your Facebook posts, regardless of whether you are posting native (“direct”) on your Fan Page or via a Facebook Plug-In Widget, you must include a Call to Action and a Sense of Urgency with each post. Offer up-to-the-minute tips while staying true to your niche and offer VALUE, VALUE and more VALUE.

5. The Human Mind is like a sponge. People want to be educated. They want to be entertained. You can do both at the same time and do it consistently. People love to share quick how-to guides from credible sources with their friends on Facebook. It gives them the warm, fuzzy feeling that they are helping to educate someone else. Before you share — ask yourself a simple question, “Will my Fans find value in this content and it is 100% relevant at this Moment?” Right here and right now! In this Moment. It might be great now — and 100% inappropriate next week. The Internet is in a constant state of flux. It’s growing and twisting and bending in all kinds of directions and it’s taking all of us for a ride. Keep your posts short and sweet. A recent study done by Mashable shows that Facebook posts under 40 words get 27% higher engagement than longer ones. Shorter posts tend to perform better. The first step to Facebook success: add value and your desired call-to-action with a sense of urgency!

Plan your Facebook Posts at least 48 hours in advance! Hooks, Angles…. the Works!

6. Your Posts need to be relevant! Relevancy is one of the hot topics according to ShortStack. Post eye-catching photos that solve problems! Optimize, optimize and optimize! You need to optimize your photo posts on Facebook for 403 x 403 pixels to avoid photo edge blunders and bloopers. If you are offering a product or service in a competitive industry, reach out to your fans with a Contest Giveaway. If you sell sportswear online, post a photo of your best selling Air Jordans with a simple question, “Do you remember where you were when you tried on your first pair of Air Jordans?”. Offer a discount or a prize for the most creative Facebook Comments.

Pay close attention to the Comments from your Fans during the Contest. It’s a great opportunity to learn about “what’s happening on the Streets”. Contests entice engagement, gets shares and Facebook Fans and gets the word out quickly about your brand. Contests are amazing brand recognition vehicles for small business owners. The word-of-advertising effect with Contests Giveaways is outstanding.

You need to peak through the window you are trying to open with your Facebook Ads to get a better idea on how to get those 6 – 8 impressions of YOUR BRAND out there at the lowest cost possible. Contest Giveaways can fling that window wide open and show you what your prospects want and how to satisfy their needs.

Hot Facebook Tip: Solve a Problem with a Photo and offer the content in a storytelling format in order to solve the Problem. Solving problems brings the online community and your Fans together. Fans that share ideas with other Fans leads to even more Fans sign on to your Fan Page. It’s a ripple effect. Take it to the next level by telling a story with images and you’ll capture their Imagination. Once you are up and running with a few ad campaigns and you are posting photos with questions and other blurbs to capture the imagination of Facebook users, start using a free tool called Compass. You will be able to run powerful ad reports to see how your Facebook ad campaigns are converting (i.e. cost and conversion analysis, click analysis and much more). Your goal is to find out the actual benchmark performance point of your ad campaign and compare it to other Facebook advertisers. For example, if you spent $190 last week to get 345 clicks to your Facebook Ad with a local or nationwide reach of 44,000 Facebook users which translates to a Cost-Per-Click (CPC = $0.55), then you have enough benchmark ad data to make a comparison with other Facebook advertisers in your niche. Now you can make the decision on whether your Facebook marketing will convert into sales of your product. It’s all a numbers game! A Compass Ad Report with benchmark data is your best friend. It’s the way for small business owners to gauge the effectiveness of their Facebook Ad Campaigns. If you are spending $0.55 per a click with a reach of 44,000 Facebook users, ask yourself, “Is this ad campaign sustainable and is the CPC cost effective for my budget?” and “is the CPC cost effective for brand recognition or should I use the advertising dollars for email list building instead?”. How much are you are willing to spend to accomplish your marketing objectives? Ultimately, Compass is the tool that helps you address the key issues of your Facebook Marketing Campaign and clarifies the goal of your Facebook ad campaign.


7. Get your Fans to engage with your Posts using “Fill in the Blank” posts. Make your content interactive. Fill in the Blank Facebook posts offer the best opportunity to get more Comments from your Fans and Shares to generate social media signals for a dual Google tsunami effect.  You want your online community and Fan Base to feel like “you’re listening to their concerns and issues” . “Fill in the Blank” posts offer you a superb opportunity to create a “pseudo-plugin” that’s 100% scalable in real-time for getting more Facebook Fans. You will learn instantly about the current needs of your Facebook Fans and what’s on their minds. Interactivity is at the top of Mari Smith’s list of marketing tactics on ShortStack. In fact, it’s her Top 5 method of Facebook Fan engagement. Your fill in the blank posts should be relevant and consistent with a specific event.  For example, if you are a wedding planner and we want to learn more about WHAT PEOPLE ARE SAYING about the best time of the year to get married — get them engaged with a photo of beautiful mountain range as a backdrop for their wedding reception and use a Fill-in-the-Blank Catchy headline: Getting Married Soon? The month of __________ is a good time for you? Comment and tell us which month is best for you!  Simply use a short sentence with ONE word missing to engage your Fans and tie in a product discount or coupon. Add a Contest Giveaway for their engagement, “Be one of the first 100 people to tell us what’s the best month to get married and get a 15% coupon for a Bridal Gift”. Once they engage with your Content — they want to know too, “What’s the Best Month to Get Married?” Post the Results in a few days on your Facebook Fan Page so that people are able to interact with the “Fill in the Blank” Post and find out for themselves what other brides and grooms out there feel is the best month for their nuptials. Sharing the results gets even more Fans because you can tag the Results Post to a Contest Giveaway. You can also tag the Results Post to the most interactive Fans on your page as a way to recognize them going “above and beyond” your request for more information about wedding planning.

Facebook users want value! They demand it. They log in  3 – 4 times a day for a reason. They want content that’s going to tell a story and help them solve a problem. Engagement with your brand will come from taking a peak at their current needs. You can tell a Story and read the Comments. Share your feedback on their Comments. Reach out to those Fans in the most appropriate way to assist them with their problem. By telling a story, sharing feedback and reaching out with assistance, you can build a loyal following of Facebook Fans while positioning your company to make more sales of your product or service through camaraderie.

You can administer your contests with the Timeline Contest Tool. Run regular contests at least 1 – 2 times a month. Contests such as “like to win” or “fill in the blank” can easily produce 500 – 1000 Fan Page Likes in 7 Days, but with all of the Comments streaming in from everywhere through Fan Page Engagement, it could become an administrative nightmare. Like they say, “Be Careful for What you Wish For!”.  You can use a Facebook Timeline Contest Tool to micromanage every aspect of your contest. If you are planning a photo contest, the Timeline Contest Tool will help you pick the winner with the most likes. If you are promoting your Contest in a quiz format, use the Timeline Contest Tool to select winners among people who answered the quiz correctly. Sweepstakes, one of the most engaging and effective contests online are an administrative blunder without the right tools. The Timeline Contest Tool can randomly pick a winner among people who liked or commented on the post. This tool gives you full transparency and data to learn more about the levels of engagement on your Fan Page.

Don’t be afraid to ask a question in a Facebook post or use a “Fill in the Blank” post to get your target audience to engage with your content. Use questions to get feedback from your Fans and then give a ShoutOut to the most interactive and engaging Fans. In time, your Fan Base will realize that their opinion and comments are important to you and highly relevant on how to create their Fan Page Posts.

Give a ShoutOut to your most engaging fans with original content and show your appreciation for their engagement. Appreciation in the digital landscape promotes brand recognition and gets more Facebook Fans in the long haul. People want to feel like they are appreciated. Your Facebook posts will migrate throughout the social media landscape and generate loads of Facebook Likes; the precursor to business inquiries, brand recognition and hopefully a few sales, which isn’t all that bad after all, right?

Working with other Facebook Fan Pages and forming collaborations with your competitors can be a WIN-WIN situation. Yes, they are your competitors and that’s okay. If you are a part of a Group and agree to collaborate for the betterment of the Facebook Fans in the Group, then each member stands to benefit from the Group Collaboration. You can easily build your own Group of Collaboration as long as each member or small business owner in the Group is willing to work towards the betterment of their Fans. Even though the members of the Group are tried-and-true competitors in every sense of the word in their respective niche, the betterment of the Facebook Fans is tantamount to any other objective. For the Group of Collaboration to work, there must be strict ground rules for administration, even as far as them being dictated by a set of Group by-laws, just as if you were setting up a LLC or C-Corporation. For example, members agree to maintain a 80/20 mix of non-promotional-promotional content when posting to each other’s audience and members agree to post information that is inspirational and free of direct links to product landing pages. “There is a time and place for most things.”

Make sure that you post regularly to your Facebook Fan Page. In a recent study by Mashable, over 30% of Facebook Fan Pages were found to lack recent posts for the last 30 days. It’s almost as if they were suspended in a stagnant mode of disarray. If you’re like most businesses, you probably spent a lot of time and energy to build your Fan Base. Really…if each Fan cost as much as $175 (“more or less”), wouldn’t you want to nurture them and increase brand recognition in hopes of earning their business in the near future. Unless your business is insolvent, there is really no reason why you would allow your Facebook Fan Page to gather dust while your competitors are “actively seeking out” every marketing advantage and angle possible to leverage as much Internet Traffic towards their website or blog through the use of fresh and original content that entices their Facebook Fans to share.

So, to summarize. Engage your Fans with Photos to Solve a Problem. Use Fill-in-the-Blank Posts to tap into the vibe of your fans. Facebook Fan Page owners who run contests have found that contests are the ultimate call-to-action for getting shares and Fan Page “Likes”. Contests are the perfect call-to-action triggers. You can easily run Contests on your Fan Page and utilize other tips, strategies and tactics to get fans to engage and leave Comments and like their other Fans’ Comments and the Comments of Fans’ Friends.

Each new Fan will help you accomplish your Facebook Fan Page marketing goals!

Each week, set a goal for the number of Facebook Fans you need to make your business successful. Do you need 250 Likes? Do you need 1,000 Likes? If you are only pursing brand recognition, you need to estimate how many ad impressions you need to make to accomplish your goals. You to calculate how many those Likes must translate into a Sale for you to turn a profit? You need to create a marketing plan on how to use your blog to entice engagement among your Facebook Fans. Reach out to your competitors and build upon each other’s audiences. Believe it or not, this is one of the fastest methods for building your Fan Base as quickly as possible with minimal cost. Email marketers still use this tactic to cross-promote with each other’s lists to gain new subscribers and generate more sales. As your content gets better and better, you will find that you will start to get a lot more Facebook Fan. You must be relevant in that Moment with value-added experiences.

“KISS”: “Keep it Simple _________” ( fill-in-the-blank – no pun intended). Maintain a detailed log about the traffic stats you get from your Facebook Fan Page. Stay abreast of the level of engagement of your Fans, the number of new Fans you are adding each week and so forth. You want to build upon your experience and avoid costly marketing mistakes that could easily sink your business.

Ok…you have the Facebook Tactical Blueprint. Invest in yourself and make it happen. Good luck!

Lyft Stardate 94974.71 On-Demand Cars and Healthcare – The Paradigm Shift

FORT LAUDERDALE – Lyft has partnered with Blue Cross and Blue Shield. Get ready for a huge paradigm shift with the elderly, disabled and the poor having greater access the Healthcare Management System and a nice little boost in volume for Lyft Drivers. This partnership is huge and it’s bound to take driver satisfaction and retention to new heights.

Each year, the Uber and Lyft on-demand transportation platforms migrate deeper and deeper into the web of our everyday lives. We see it happening with the emergence of UberEats (for only a $4.99 delivery fee and the standard Uber rates, you can enjoy Pad Thai at Thai Spice) and Instacart.  Best of all, these partnerships will foster an entire industry of 3rd party companies in Silicon Valley and all around the world to offer payment solutions, data integration and so much more.

Lyft will be able to service the elusive so-called “offline” demographic of elderly, disabled and poor patients who don’t have access to a smartphone and allow greater access to managed healthcare services to help people live healthier and happier lives.

In 2016, Uber signed a partnership with Circulation to provide a transportation platform at hospitals and care facilities in Boston, Delaware and Pennsylvania, however this Lyft – BCBS partnership takes the on-demand transportation paradigm shift to a whole new level by building a bridge with 106 million members who depend on Blue Cross and Blue Shield and their 36 affiliated companies.

The initial launch of the program will offer Lyft rides to qualified patients who don’t need the Lyft app and have insurance through their employer, however it could include patients who are covered by BCBS through Medicare Advantage or the Affordable Care Act.

Lyft is now able to elimated the barrier that millions of patients face each year in getting to their healthcare appointments. In a few years and the on-demand transportation industry integrates into the everyday fabric of managed healthcare, patients will no longer endanger their lives and well-being simply for the lack for access to adequate and affordable transportation.

According to Gyre Renwick, Lyft’s head of healthcare partnerships, “We’re trying to remove the barrier for patients to need to have a smart phone”.

It’s important to stress the significance of this deal for Lyft Drivers. The Lyft-BCBS expands our dominion into the “offline” realm where we can expect to see a steady rise in “Scheduled Rides” for elderly, disabled and poor people; more profitable for Lyft Drivers as well because the elderly, disabled and poor live further away from managed healthcare provider hotspots.

When the “Scheduled Ride” feature was first launched a few months ago in the Lyft app, the first group to jump on board and take advantage of the opportunity was small doctors offices, especially people in need of regular dialysis services; these patients often require a visit to their Dialysis Center at least 3 – 4 times a week just to avoid renal failure and stay alive.

Maintaining a high level of security and ensuring that the collaboration is HIPAA compliant is very important to both companies. When we reflect on the Circulation-Uber partnership of 2016, we can see the infrastructure and the framework for HIPAA complaince for the integration between on-demand transportation and managed healthcare being hot wired and put into motion a year ago.

“The Circulation platform is a digital transportation platform that can be integrated with a hospital’s existing information systems. The platform is secure and HIPAA compliant, explained John Brownstein, co-founder of Circulation. The company is a standalone venture that is partnering with Uber to provide, “Uber for healthcare purposes,” Brownstein said.

There are a few insurance plans that were offering taxi vouchers, however bringing patients the convenience of a fast and affordable Lyft ride will significantly eliminate no-shows. Long gone are the days when patients lacked transportation only to jeopardize their life expectancy on the mere virtue of lack of access to structured healthcare management.

This paradigm shift is a major paradigm shift of the on-demand industry and it’s millions of Driver-Partners because it removes the barrier of needing a smartphone to engage with the Lyft and Uber Platforms. The partnership between Lyft and BCBS inks greater acceptance of ridesharing platforms across the board as it saves lives and reduces traffic congestion on America’s roads.

This is the United States of America…millions of people each year should not have to miss their doctor’s appointments simply because they lack adequate transportation.

Job Ninja 2.0 Stardate 94688.46 Work-at-Home Directory: Companies That Let You Work From Home

FORT LAUDERDALE – More and more U.S. companies are giving their employees the opportunity to work from home for more flexibility and productivity. Telecommuting has risen significantly since 2007 and according to the Bureau of Labor Statistics, over 22 percent of U.S. workers did some of their work from home with over 5 million workers in the U.S. working full-time from home with more flexibility work options.

wah15_1According to, the top four states for telecommuting jobs last year were California, Texas, New York and Florida. The job opportunities to work from home are not only in technology — many work at home or telecommuting jobs are available in other industries such as healthcare, financial services, customer service and marketing.

To start your job search and find companies offering remote flex work opportunities, you should start by doing a little research on this 15 companies:

1. Red Hat has more than 80 offices in 30 countries across the world.

2. VMware is a software company that offers cloud and virtualization software and services.

3. Achieve Test Prep is an academic support organization that maintains over 40 campuses across the country.

4. Thermo Fischer Scientific is a biotechnology product development company (Fortune 500).

5. Anthem, Inc. is a managed health care company serving more than 72 million people.

6. Houghton Mifflin Harcourt creates educational content and experiences for early childhood, K-12, and beyond.

7. Connections Education is an accredited provider of K-12 virtual education solutions and global education company.

8. Salesforce is a cloud computing company that offers customer relationship management solutions.

9. Worldpay (part of the Royal Bank of Scotland Group) is a provider of payment-processing solutions.

10. Kaplan provides test preparation materials for all levels of education.

11. K12 Inc. offers alternative curriculum to students between kindergarten and 12th grade.

12. LanguageLine Solutions provides effective communication methods for non-English speaking people.

13. Haynes and Company is a research and analysis firm with representation in 90 urban markets worldwide.

14. Covance is a large and well-established drug development service company.

15. Xerox sells business services and document technology products worldwide.wah15_2

Companies are offering more flexible work options such as “remote and freelance” to lure top talent for long-term programs tied to business objectives and company values. The 9-to-5 job landscape has changed with technology and highly-qualified job candidates are seeking flexible and remote options and in order to compete, they need to attract and retain the best talent. If you are a job seeker, check out industries like computer and information technology, medical, health, government, finance, customer service and education and training to find great “flex/remote work” job opportunities.

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How to Invest Your Side Hustle Income to Buy a Home in 5 Years!

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CashEveryDay Stardate 94577.62 How to Start a Home-Based Business in 2017 with No Money!

home3FORT LAUDERDALE – Some of my Lyft riders have many concerns about their income in 2017. After an Election, there is always some kind uncertainty about the direction of the economy and job prospecting for the next four years. Owning your own part-time business is the best way to alleviate this insecurity by creating income diversification for the New Year.  Are there businesses that you can start with No Money? Absolutely!

You can easily find these types of businesses by making a sale and then diving deep into building a business model that works for your hometown where you can “model someone else’s success” and parlay this first sale and its experience into a sustainable business where you can build a reputation for yourself as an expert in your field. In this age of social media where breaking news can wrap around the Earth twice in three seconds with YouTube videos and Instagram Mobile GIFs, there is NO limit to your ability to reach your target audience for your home-based business. The key to your success will be finding a problem and offering a solution. If you are able to offer solutions to everyday problems, then profits will come naturally because pf the perceived value of your business solutions.

One of the top businesses to start with no money is house painting. You don’t need a license in most states to be a painting contractor and you can find business almost everywhere. Interior designer ads are great ways to network with these professionals who need house painters. Interior designers have a network of home developers and homeowners who are always looking to build or renovate and house painters are always in demand.  If you have a lot of experience in the field, why not start a YouTube DIY (Do-It-Yourself) Series on house painting and promote your YouTube video links to local real estate agents and interior designers. Your YouTube DIY Videos can be your business calling card to success with just about any avenue you choose for your home-based business!

home4Do you like dogs and cats? A hot home-based business idea that you can start with little or no money is a Pet Sitting Service. You can charge $100 – $200 for overnight stays and $50 is typical for a 30-minute visit. For example, young professional couples with demanding corporate jobs like to get away for a Friday “date night” but they don’t want the burden of having to worry about their pets while out on the two enjoying a movie, a classy Argentinian steak dinner capped by a night at a five star hotel to rekindle their Romance. They will happily pay you $100 – $200 for a stress-free Date Night.  You can get clients by posting a magnetic sign on your car doors and leaving flyers in your neighborhood. You should consider joining the National Association of Professional Pet Sitters. To the right, Jennifer Betts, owner of Run & Play in Maryland operates a wonderful pet sitting service in Maryland. Jennifer is a PSI Certified Professional Pet Sitter.

home5Have you been to Whole Foods lately? They dedicate almost an entire aisle to aromatherapy and homemade soaps. Long gone are the days of showering just with Ivory or Zest. Nowadays, people want to turn their private showering experience into an amazing aromatherapy experience with soaps infused with essential oils like lavender, mint, rosemary, eucalyptus and other great smelling essential oils. If you enjoy mixing various types of essential oils with distilled spirits to make homemade mists for sleep, relaxation, anxiety relief, etc – you could be looking at a profitable segway into the homemade soap industry. Finding ingredients and DIY recipes for homemade soaps and aromatherapy mists are easy to find on YouTube. Homemade soaps and aromatherapy sleep mists are wonderful income verticals of the lifestyle enhancement industry where individuals are looking to enhance the well-being of their home life. Technology is making it easy for people to spend more time at home with their families in a safe haven where long-lasting and memorable experiences can be nurtured with their loved ones. The homemade soap industry is growing like crazy.

You can take a walk down the aisle of Whole Foods “Whole Body” section and check out all of the different types of Zum Soaps. The base is goat’s milk because it is ultra-moisturizing and naturally balanced for the skin. Goat’s milk is known for good fats and a pH level that is as close to the pH level of your own skin. Goat’s milk is well suited for people with allergies and you can buy goat’s milk bars in bulk to melt in glass bowls at home to create your own Handmade Soap to sell for profit at weekend fairs, swap meets and so many other venues.

One of my favorite YouTube DIY channels is by Krystal Elle and in this cool video, she shows you how to make Lavender Honey Lemon Soap with natural lavender buds, organic honey and fresh lemon zest.

Do you live in a city where there is a high elderly population. Unfortunately, many elderly residents live alone (i.e. widow or widower) and lack mobility to do their own grocery shopping.  Thanks to Square and the Paypal Card Reader, you could easily set up a grocery shopping and delivery service where residents pay a nominal 7 – 10% service fee with an option to tip directly with their credit card.

home7Many home-based business experts consider home-based grocery delivery services to be the next big “Uber” business model behind the popular hot food delivery services like GrubHub and Seamless. As more and more baby boomers retire, the elderly need these types of “Uber-like” services to take care of their errands and groceries to maintain the quality of lifestyle they are used to enjoying every day even as they get older. You should try to make some easy cash on the side. It will save you marketing costs and you can start  when you are ready to get started completing tasks.

If you are looking for ideas about how to start a grocery delivery service online, you can check out We Shop and Deliver, a great grocery delivery service operating out of Grand Junction, Colorado. People reach out to them to let them know their unique needs for grocery home delivery and they customize a great plan based on people needing their groceries delivered a few times a week.

The home-based business industry is booming with a lot of different types of opportunities. Social media is fueling the growth of these types of businesses because businesses are able to target their customers pretty easily by posting DIY videos on YouTube and short clips on Instagram to gain followers and build a customer base.  You can start creating your DIY YouTube Video Series with a good smartphone like the Samsung Note 4 or the iPhone 6 and upload directly to YouTube.

Ultimately, finding a great home-based business starts with making your first sale (i.e. hiring a pet sitter or buying a homemade soap infused with mint and lavender for an exciting shower experience), then dive deep into understanding what makes the product or service tick in the minds of its consumers, learning how to “model someone else’s success” and then digesting and tweaking your experience of your “first sale” into your own sustainable and profitable business model. Start small and think big!

inner_circle_75How to Become a Master Candle Maker for Fun or Profit. Learn how to make wonderful smelling candles. You will learn how to make different kinds of candles, therapeutic candles using essential oils and the principles of aromatherapy and all of the secrets of the pros with special techniques and tricks. Learn how to start your own candle-making business without huge advertising fees. Candle Making is a $3 Billion Industry! Discover for yourself the wonders of Candle Making.