Job Ninja 2.0 Stardate 95071.94 Are Your Values at Work Jeopardizing Your Career Goals?

FORT LAUDERDALE – On the Path towards discovering your True Authentic Vocation, reflection on your values at work is very important for self-assessment and for plotting a path of success towards achieving a high level of potentiality in your career.

Values are simply the things that, to us, are valuable and desirable and serve as the basis for making career decisions. For many corporate executives, they celebrate an extrinsic value system that nurtures external gratification such as physical setting and their pay grade and title and how many people report to them on a daily basis, while for others, their values are deeply rooted in the value of their work as to how it intrinsically relates to their community and to the betterment of their society.

There are three major value systems: achievement, affiliation and power. Achievement reflects on striving for a benchmark of excellence and improving one’s performance while affiliation puts emphasis on the values that most people hold most dear such as their interactions with other people and building relationships with their coworkers beyond the confinement of the office. The value system of power is pretty simple; it relishes on the impact that one has on other people and their decisions and it strives to be influential in every aspect. Perhaps you have a power-intense supervisor who micromanages your entire existence at work but your “Values at Work” system overrides any negativity because you celebrate the “Freedom” of working 4 days a week and having more time to spend with family and friends.

 “Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way”

According to Dr. Edgar Schein, the author of “Career Anchors: The Changing Nature of Careers Self Assessment” and an expert in organizational psychology, it’s important to know your career anchors really early in your career. By identifying your values, you will know what job you should do and which career is right for you that’s satisfying based on your core values and your personality.

A lot of times people choose a career for all of the wrong reasons and their personal work values are not compatible with their work environment. Without truly understanding your work values, it may cause many years of unrest, stress and loss of productivity because of the mismatched drivers and motivators for your work and your career anchors. Is it possible for someone to be a hybrid of these value systems? Yes, it is possible and quite common. Being able to access the importance of values at work is an important step in unraveling one’s true Authentic Vocation. The clarification of one’s values is important for the development of a successful career plan. Are your values more intrinsic or extrinsic or cultural or operational. Are you just going through the flow at work without ever really thinking about the impact you have on your career, your family and your community? Is work and the things you accomplish on the job simply a means to an end where you go to pay your bills and you have a little money left over at the end of the money to have a cookout at the beach with friends. It’s okay to strive for a little “freedom” as your Values at Work System. It’s important to access the sustainability of your “Values at Work” with respect to being able to accomplish your 5-year or 10-year short term career goals. While it may sound great to have “happiness” and “freedom” at work, however, will these values allow you to tap into your Career’s Potentiality?

If you are interested in developing a more successful career plan with short-term goals for the next five years, break down your values in one of four categories: (1) Intrinsic, (2) Extrinsic, (3) Cultural and (4) Operational. A cultural value relates to your independence and autonomy in your work environment and how it builds your character and personality and an operational value relates to how focused you are on the day-to-day flow of activities at your company.

Are you an achievement type of person or do you base your success at your workplace on the relationships you have with your coworkers. So, do you simply work to have a Power Trip and live for having influence over other people and micromanaging the lives of your associates. Aim high with your Values at Work self-assessment so that you can dictate your career path for the next five years. Maybe it’s in the Cards that you jump ship to another company very soon to gain greater career satisfaction.

Job Ninja 2.0 Stardate 95052.81 How to Escape the 9-to-5 grind to enjoy the List Building Lifestyle!

FORT LAUDERDALE – Are you one of those corporate America professionals who is ready and willing at any given moment to throw in the towel and start enjoying the List Building Lifestyle? If only you knew where to start. So what is the List Building Lifestyle, anyway? That’s a very good question!

The List Building Lifestyle, as it’s referred to by many of today’s most successful mom-and-pop email marketing operations is simply the science of building your list and optimizing the quality with tests of different business opportunity offers to turn a profit with each mailing. It is a science, but not too complicated once you get a hang of it. As your subscriber base grows, you will lose subscribers. Many of our subscribers love our blog posts (we aim to please) and many others unsubscribe. It’s okay – their interests change over time. A true List Builder understands the value of their list because “The Money is in the List”.

One of the best ways to start enjoying the List Building Lifestyle is to find our passion and write about it. You can create a small downloadable e-book or set up a Website Portal. For example, do you have an interest in photography? Do you dream of starting a wedding photography studio? Start blogging and network with other blogs in your niche to build your list of potential clients fast.

One of my favorite bloggers is Mark Weins of Migrationology. He and his wife travel throughout Asia sampling different types of foods for his food travel blog and shares his videos on YouTube. The quality of his website and his videos are up there with the likes of Anthony Bourdain and Andrew Zimmermn of Bizarre Foods. It’s great to see how dedicated he is to his craft. His travel blog is sustained by sales of his e-books. He is a true professional and he shares his success tips for blogging freely on his YouTube Channel. He talks about the video equipment he uses and how he packs for each trip. He is based in Bangkok. His enthusiasm for his Food Travel blog is very contagious.

Find your passion and start blogging. WordPress is the most powerful blogging platform. It offers easy hosting packages and lots of great themes “right out of the box” that you can start using almost immediately to match your interests. Whether you plan to use a 3rd party email list management tool such as Aweber, MailChimp or Constant Contact, start building your list as soon as possible.

Yes, the Money is in the List. As your list grows, you will be able to estimate the value of each subscriber. It may take some testing but you may arrive at a ball-park estimate for each subscriber’s value to your business (i.e. $1.50 each) if you are selling a simple e-book for $29. Of course, the value of each subscriber escalates substantially if you have a solid backend product upsell strategy for $197, $297 or even $497.

Okay – great – what internet marketing method do you recommend to start building my List? Most bloggers start building their lists with Google Adwords because it’s so easy to set up an account. Simply bid on your keyword phrases and Google lists your links on its search engine. You can bid on competitive keyword phrases in your niche and create an email marketing funnel to effortlessly market to your new email subscribers to convert into sales and pre-qualify these sales leads for your backend sales calls.

You can run social media ads on Twitter and Facebook if you can get a decent conversion rate, however if your business plan calls for the sale of a backend product for $495 or higher, you’re going to need to pre-qualify your leads which is more suited for the telemarketing method because it’s direct, dynamic and scalable to your marketing campaign. You will have many options for growing your list but you should always have an exit strategy for your email marketing funnel. For you to take the critical leap and enjoy the List Building Lifestyle, you need a strong backend product so that you can keep pushing the profits up the side of the Pyramid.

Another method is to use SEO (Search Engine Optimization) but many times it takes too long and keywords are highly competitive unless you focus on four-word and five-word keyword phrases which offers lower volume but better targeting. Most people go for the low lying fruit which is social media, but ad saturation has diminished the returns for many marketers.


Job Ninja 2.0 Stardate 95026.95 Unlock the Secrets of your Life Purpose and your Authentic Vocation.

FORT LAUDERDALE – The world’s most successful entrepreneurs and leaders – Jeff Bezos, Richard Branson and Mark Zuckerberg, just to name a few – all profess to their personal belief that their success came about from making a clear conscious choice on what, where, and how to make a valuable contribution to the World. They believe that it didn’t happen by accident, or by luck. They found their “calling” by choosing to listen to their Intuition to unlock the secrets of their Authentic Vocation.

Have you ever thought about your Life Purpose? Unlocking the secrets of one’s Life Purpose is the central theme for finding work fulfillment and satisfaction in Life. Every person has a central Life Purpose – for many it may take 20 years to find it, even 30 years or more. However, once that central theme, quality or passion becomes clear, we are able to clarify and align our focus to find true authenticity. Ultimately, it’s this clarification that will unleash your quest of self-discovery for your Authentic Vocation. Your Life Purpose will start to unravel once you start to listen to your Intuition. There were clues in your Life all along (i.e. a book catches your attention in a store or you meet someone within the scope of your future Authentic Vocation at your company’s Christmas party, etc.) but you were too consumed by the pressures to “make a living” that you weren’t about to embrace the Power of Now in that particular Moment. That’s how some of the world’s most productive non-profit community activist organizations got their start — “like minded people sharing a cohesive life philosophy in the Moment” on their respective journeys for their Life Purpose to satisfy an innate (“screaming”) desire to make a bigger Contribution to society as a whole. These clues were intermittently dispersed, not by coincidence, but by design of the Collective Mind that all people share a connection to, whether they believe it or not.

The clues to your Life Purpose and unlocking your Authentic Vocation are all around you. Ask yourself, “What parts of your present job do you thoroughly enjoy doing away from work?” and “If you were asked to write your own Obituary, what would you like people to remember you for at the end of your Life?”

These questions form the basis for a powerful introspection tool called S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) Analysis. Start by looking at the value of a skill or interest that you have that you took for granted because you thought everyone else can do it. So many people never take time to find out what makes them “unique” because they are too consumed by the pressures of their hectic lives. The obstacle to progress is thinking that only so-called special people have talent and have a Life Purpose. These people are not special in anyway. They simply made a clear choice to decode their own Destiny by exploring their Life Purpose to achieve more fulfillment and satisfaction in Life. Grab a pen and paper and complete your S.W.O.T. Analysis now! Create four columns; one for each trait and fill in each column as much as possible. You can make this clear conscious decision today!  S.W.O.T. Analysis is a very powerful tool of self-awareness. Use your responses to awaken your Intuition and create your Life Purpose Statement. For example, your Life Purpose Statement may shape up to be: “To be a positive influence on single mothers seeking self-healing after an abusive relationship” or “To motivate underprivileged children to achieve a college education”. Once you implement your new Life Purpose Statement, it’s underlying Power will become the central Organizing Principle in your Life. It will have an impact on every decision you make and everything you do thereafter. The Power of the Organizing Principle will shape your new Role in society, your Long-term and Short-term goals and the Action you’ll take to achieve your Master Plan.

Every person has Central Life Purpose if they care to look for clues. It’s time to shatter the myth that only special people have a purpose. S.W.O.T. Analysis clear destroys this notion and these types of preconceived constructs once held as “authentic”. You will enjoy more work fulfillment and more satisfaction in your Life. You’ll find your “calling” and locate the treasure map to your Authentic Vocation.

Reference: Learn about Zig Ziglar, the amazing motivational speaker: Born to Win: Find Your Success“.

Job Ninja 2.0 Stardate 95014.28 Advanced Job Search Strategies using Job Interview Magic

FORT LAUDERDALE – Ok, so unemployment across the United States is holding steady at a pretty low rate. Overall, this is great news, right? Out with the “Old” administration and in with the “New” – who will take credit for our economy’s job growth, who can say.

Nevertheless, there is a dark side to this low unemployment statistic. If we look closer at the real issues, we have to ask ourselves, “does it really speak for the tens of millions of workers who are either underemployed or need to work two jobs (“part-timers”) just to provide a decent lifestyle for their families?” What about the untold stories of the millions of people who gave up looking for work a long time ago? Who is going to speak up for them?

According to the Pew Research Center, “it’s also important to remember that not all employment is created equal. Before the Great Recession, fewer than 20% of all part-time workers said they were working less than 35 hours a week for economic reasons, such as slack demand or inability to find full-time work. During the slump, that share jumped to a third of all part-timers; the “involuntary part-time” share has fallen since, to 22.2% of all part-timers in January, but still is above typical pre-recession levels”. While job growth was robust in the first quarter of 2017 and the marketplace has improved by leaps and bounds since the Recession of 2008, many workers in Corporate America are looking for a better job and they try hard to keep their job search on the down low. They are using privacy filters when uploading their resumes to the major job boards like Monster, Careerbuilder and Indeed. Their worst fear is that their employer will find out that they are job hunting and testing the waters with headhunters and job placement consultants…and they have been using vacation days and sick days…not to see relatives in Idaho but to go to job interviews. The increase in the number of resumes flooding Careerbuilder and Monster in 2017 offer credence and validity to the fact that there is a serious lack of satisfaction among America’s workers today; they are not making enough money, they are working more hours; they simply feel like they are not getting ahead in Life. It was out of necessity that we created the online job interviewing training workshop, Job Interview Magic. It addresses the needs of these people. It’s a discreet online workshop. You don’t have to take time off from work to attend. You can complete your Workshop on your smartphone in the office; the perfect job hunting companion.

Job Interview Magic delivers because it’s offers seamless integration into the mobile world; the level of discretion, convenience and convergence that people want and demand today. They want to be able to discreetly attend an online job interviewing workshop on their smartphone to get more options for finding a job that pays better and offers more stability and better benefits; an online workshop that offers today’s workers transparency and flexibility for mobile job hunting.

Let’s say that you had a forum to engage with your Interviewer prior to meeting him or her for the Interview, would you use it? What would be the perceived value of this type of forum? For argument’s sake, would it be worth your first month’s salary if it meant you had a chance of earning $10,000 or more a year than what you’re making now? Sure, it would. Just one wrong question asked at the wrong time on your next job interview could foil your chances of getting the job offer.

The chances are that when you complete Job Interview Magic, you would have seen TEN out of the Top 25 Most Commonly Asked Questions on your next job interview. It could make the difference between you getting the job or not. It all comes down one thing: practice, practice, practice. Ask any professional tennis player, “Why do they spend 6 – 8 hours a day practicing for just to get ready for a few big matches every year in the biggest tournaments?” They are guaranteed 9 out of ten times to answer, “practice, practice, practice! Practice makes perfect!”  

Job Interviewing Preparation is an Art Form. Like all Art Forms, they demand the respect that they duly deserve. Job Interview Magic pays homage to this Art Form through its Free Critique of your personal Top 25 Q&A with our staff within the online workshop to give you important feedback where you need it the most. As a job seeker, you know have more options for job interviewing preparation than ever before. You can train for your next job interview and tap into the true power of your smartphone and S Note.

There is a science behind the list of the “Top 25 Questions Asked by the Interviewer”. The Q&A Critique with our staff takes interactivity to a whole new level. Interactivity with Job Interview Magic allows you to master this Art Form so that you can engage your Interviewer with 100% confidence on your next job interview. Job Interview Magic is more than just an online workshop. It’s a paradigm shift in online preparation that offers you 100% mobility for training and preparing for your next big opportunity. Furthermore, it’s scalable to meet the needs of a multitude of personal scenarios.

You can get a Free-Trial Password with your free subscription to Job Ninja 2.0. You can also earn a 20% coupon discount towards Resume Blast 2.0 simply by sending a Facebook share or tweet using the popular social media referral tool,  “Pay with a Tweet”. You have a chance to convert your old, outdated resume into a professional resume plus its neat Web 2.0 companion: a Mobile Resume Webpage that’s smartphone friendly for most devices.

Job Ninja will play an active role in your job interviewing training. Long gone are the days of spending 5 hours in some obsolete, outdated workshop led by some guy with unknown credentials in a stuffy room lined with those horrible high school desks who dares to crack jokes every few minutes because he wants to be YOUR friend. Hey, buddy — thanks but no thanks — please save the jokes for the local Comedy Club. “This is my career we’re talking about here”. You didn’t drive twenty miles for amateur hour!

If you are a member of the underemployed…don’t despair. You have a Voice. The folks at Pew Research Center, a think tank behind the “real” employment numbers believes that, “as many observers have pointed out, the official unemployment definition leaves out some significant groups. The underemployed and part-time workers who would prefer to work full-time – shouldn’t be counted among the employed. Discouraged workers – people who’d like a job but have stopped looking because they don’t believe any work is available – aren’t counted as part of the labor force at all.”

You deserve every leverage point that you can get to materialize your desire to find a better paying and more rewarding job. Perhaps it’s going to take more than Job Interview Magic to get the job done. Who can say. Perhaps, it’s one of a few tools in your shed. Each worker’s job hunt is unique. Some are open to relocation. Some are getting out of their field or industry all together.

Job Interview Magic offers the flexibility and discretion job seekers want and demand 24 hours a day, 7 days a week. You can prep in the lobby right before your next job interview. You can study your Free Q&A Feedback Critique from our staff to save you from asking the wrong questions at the wrong time and any other personal notes stored on your phone in S Note. You can use your phone’s Stylus Pen (if you have one) to make quick Q&A notes to yourself while you wait to be called for your Job Interview. Every little bit helps in this competitive job market! It’s a new mobile-friendly World. Embrace it.

Reference: Tony Robbins “33 Life Mastery Lessons” is one of the most-sought after motivational speakers in the World. Learn more about Tony in “Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!


Job Ninja 2.0 Stardate 94985.77 Seven Powerful Tactics to Get More Facebook Likes

FORT LAUDERDALE – Once upon a time, email marketing was recognized as the most powerful Internet marketing medium. You could send out a few thousand opt-in emails, wait a few hours and wham – a heap load of Clickbank sales. Well, those days are pretty much gone. Most peoples’ inboxes are filled to the brim with offers from every vendor out there — and it seems to be getting worse.

Even today’s most proficient email marketers feel like the prosperous and golden era of email marketing came and left a long time ago. The ISP filters choke our mailings to a disappointing 0.05% delivery rate. It’s no wonder so many of us wanted to threw in the towel and go back to cushy desk jobs.

Internet marketing is not for the faint of Heart. It requires courage! You have to adapt on-the-fly, grow and learn. If you want to compete with large Fortune 500 companies, you still have one powerful option that can work for you, but you have to know how to make it work to benefit your online business.

You don’t have to look too far for this solution. It’s right here. It’s called Facebook.

Facebook is the big elephant in the room with billions of users. That’s billions with a “B”. If you own a business or website, you probably have Fan Page to promote your products or services, but how do you get Fans? You know how daunting it can be to get Facebook Likes to increase brand recognition and reach your target audience. The secret to making Facebook work for your business is simple: create valuable CONTENT, entice your Fans to share this fresh and 100% original content (i.e posts, articles, photos, etc.) with their friends so that you can get more Fans. Marketing experts estimate that it takes a business owner perhaps 6 – 8 impressions of their brand ‘BEFORE’ a prospect feel even slightly compelled to accept your call-to-action: sign up for a DEMO or complete the sale. If that’s really true, how can a small business owner compete with a small ad budget?

In a recent study by Clickbank Analytics, marketing experts estimated that the value of a Facebook Fan at about $175, more or less and give or take depending on the industry. If that’s really true, that’s a lot of money for a small business owner to spend to acquire ONE Facebook Fan. If you are in a competitive industry, you want your Fan Page to be more popular than your competitors, right? More fans signify that your company has been around longer, loved by more customers and you’re a trustworthy business owner. At least that’s what they teach students at Facebook University!

This might not be 100% true – but that’s how your potential customers think!

If you really want to stand out of the crowd and use your Facebook Fan Page to generate more sales for your business, you need to promote your Fan Page like crazy. The average small business owner can’t afford to pay for Cost per Acquisition fee of $175 per a Facebook Fan. You need to LEVERAGE your marketing dollars by using these Seven Advanced Facebook tactics. The name of the game with Facebook marketing is Fan Engagement Strategies and use Facebook Tools like Audience Insights to leverage every $1 you spend to acquire Facebook Fans.

Once you digest these 7 Powerful Facebook Marketing Tactics, you will know more than 89% of all internet marketers out there when it comes to getting more Facebook Likes for your Fan Page….so let’s begin.

1. To gain super fast popularity, you need to start a blog. The blogging platform with the deepest market penetration is WordPress. WordPress and Facebook go hand in hand. In fact, Google, WordPress and Facebook is the Triple Threat (more about that later). Google looks for social media signals from Facebook shares that are linked to WordPress blog.  Facebook is obviously the most powerful social media platform right now with over 1.8 Billion active users and creating valuable content and publishing fresh and original blog posts and articles 3 – 4 times a week will build your Facebook Fan base very quickly. The more people reading your blog posts and updates, the more Facebook Shares you will earn and the more social media signals generated for the Google Penguin algorithm. Facebook Likes usually translate into brand recognition and more website sales from the uptick in Fan Likes. These Facebook Fans are “hungry” for fresh content. They are like sponges! Facebook Fans have a never-ending thirst for good content. Feed them what they want!

2. Post native to Facebook with Life Affirming Inspirational Quotes. Look at the most popular Facebook Fan Pages and they all share inspirational quotes to capture people’s attention and get more Facebook Fans. Internet users have an real affinity for inspirational quotes that they can quickly tap into emotionally, resonate with the core message, apply it to their hectic lives and proceed to their next conquest (i.e. on to Starbucks for their favorite Mocha Latte). We live in an impulse driven society. Most Facebook users check their Live Feeds 3 – 4 times a day or more! They pick Posts liberally for value-added experiences.

3. Log into a popular news site like Daily Mail or download their news app.  Track the most popular articles featuring the Most Comments. Read the Comments and then create posts that Inspire People to Share Your Content based a unique “hook” you discovered in the News Comments that is 100% relevant to your business niche. You are reading the Comments to capture the vibe and prospective of Internet users and how they respond to calamity, adversity and Life in general. This method of writing fresh and original content takes some practice, but it is very effective. This methodology serves as a barometer for gauging what people feel about their position in Life and the direction of society, as a whole. You are writing to tap into their emotional continuity. For example, if you found an article on Daily Mail that revealed people are getting cancer from using the weed killer RoundUP by Monsanto on their house plants and it earned 639+ Comments in just 3 hours — and you work in the “Health and Wellness” niche (i.e. vitamins or homeopathic remedies) — create your next Facebook Post or blog article detailing the efficacy of essential oils for protecting homeowners’ potted plants from bugs. It’s what’s trending at this Moment! When Fans’ review your original content, they will share it — and even better, fans’ friends will share it, appreciate it and “Like” your page. In that Moment, Monsanto is on their minds. In that Moment, they are concerned about the weed killer product in their garage. In a few days, it will be old news. Original content can create a tsunami effect of Facebook Fan Likes. Mari Smith of ShortStack discusses how to tap into Fans’ emotional continuity and relevancy in her 14 different ways to get more Facebook Fans. Stay in the now and use your Facebook posts and blog articles to create a resonance effect with your target audience.

Facebook has a free tool called Audience Insights. You can use it to determine if you should target a specific interest with a Facebook campaign. Running a business is hard enough. Spending money on a general audience ad campaign is not cost effective. You need to focus and target your energies to maximize your leverage on Facebook. For example, if you are marketing personal fitness tapes online and you want to learn more about your potential audience locally, by city or nationwide — you can use Audience Insights to run a report about Facebook users who are interested in “personal fitness” by city and state. You need to target your interest so that you are only pitching your ad to your target audience, the group of Facebook users who are most likely interested in your product or service. Once you are using Audience Insights, ask yourself a few simple questions to match to your desired interest group and then you’ll be able to calculate the cost of reach to your estimated audience size for your ad campaign.

Look Beyond the News Headlines for the Human Element – The Silver Lining!

4. Create your Facebook posts and content around it. You are aiming for the Relevancy Stream of Thought. You are aiming for Resonance with your Facebook Fans and prospective customers. Inspirational Quotes, when delivered in a timely manner will hit the relevancy nail on its head and strike a chord in peoples’ hearts. You need to be relevant, in that given Moment and use your authentic voice! Speak to your Facebook Fans directly to get more shares and Fans. Be consistent with your blog posts by posting new content at least 3 – 4 times a week with value-added experiences your Fans will go crazy for and demand from you time and time again. Your Facebook posts, regardless of whether you are posting native (“direct”) on your Fan Page or via a Facebook Plug-In Widget, you must include a Call to Action and a Sense of Urgency with each post. Offer up-to-the-minute tips while staying true to your niche and offer VALUE, VALUE and more VALUE.

5. The Human Mind is like a sponge. People want to be educated. They want to be entertained. You can do both at the same time and do it consistently. People love to share quick how-to guides from credible sources with their friends on Facebook. It gives them the warm, fuzzy feeling that they are helping to educate someone else. Before you share — ask yourself a simple question, “Will my Fans find value in this content and it is 100% relevant at this Moment?” Right here and right now! In this Moment. It might be great now — and 100% inappropriate next week. The Internet is in a constant state of flux. It’s growing and twisting and bending in all kinds of directions and it’s taking all of us for a ride. Keep your posts short and sweet. A recent study done by Mashable shows that Facebook posts under 40 words get 27% higher engagement than longer ones. Shorter posts tend to perform better. The first step to Facebook success: add value and your desired call-to-action with a sense of urgency!

Plan your Facebook Posts at least 48 hours in advance! Hooks, Angles…. the Works!

6. Your Posts need to be relevant! Relevancy is one of the hot topics according to ShortStack. Post eye-catching photos that solve problems! Optimize, optimize and optimize! You need to optimize your photo posts on Facebook for 403 x 403 pixels to avoid photo edge blunders and bloopers. If you are offering a product or service in a competitive industry, reach out to your fans with a Contest Giveaway. If you sell sportswear online, post a photo of your best selling Air Jordans with a simple question, “Do you remember where you were when you tried on your first pair of Air Jordans?”. Offer a discount or a prize for the most creative Facebook Comments.

Pay close attention to the Comments from your Fans during the Contest. It’s a great opportunity to learn about “what’s happening on the Streets”. Contests entice engagement, gets shares and Facebook Fans and gets the word out quickly about your brand. Contests are amazing brand recognition vehicles for small business owners. The word-of-advertising effect with Contests Giveaways is outstanding.

You need to peak through the window you are trying to open with your Facebook Ads to get a better idea on how to get those 6 – 8 impressions of YOUR BRAND out there at the lowest cost possible. Contest Giveaways can fling that window wide open and show you what your prospects want and how to satisfy their needs.

Hot Facebook Tip: Solve a Problem with a Photo and offer the content in a storytelling format in order to solve the Problem. Solving problems brings the online community and your Fans together. Fans that share ideas with other Fans leads to even more Fans sign on to your Fan Page. It’s a ripple effect. Take it to the next level by telling a story with images and you’ll capture their Imagination. Once you are up and running with a few ad campaigns and you are posting photos with questions and other blurbs to capture the imagination of Facebook users, start using a free tool called Compass. You will be able to run powerful ad reports to see how your Facebook ad campaigns are converting (i.e. cost and conversion analysis, click analysis and much more). Your goal is to find out the actual benchmark performance point of your ad campaign and compare it to other Facebook advertisers. For example, if you spent $190 last week to get 345 clicks to your Facebook Ad with a local or nationwide reach of 44,000 Facebook users which translates to a Cost-Per-Click (CPC = $0.55), then you have enough benchmark ad data to make a comparison with other Facebook advertisers in your niche. Now you can make the decision on whether your Facebook marketing will convert into sales of your product. It’s all a numbers game! A Compass Ad Report with benchmark data is your best friend. It’s the way for small business owners to gauge the effectiveness of their Facebook Ad Campaigns. If you are spending $0.55 per a click with a reach of 44,000 Facebook users, ask yourself, “Is this ad campaign sustainable and is the CPC cost effective for my budget?” and “is the CPC cost effective for brand recognition or should I use the advertising dollars for email list building instead?”. How much are you are willing to spend to accomplish your marketing objectives? Ultimately, Compass is the tool that helps you address the key issues of your Facebook Marketing Campaign and clarifies the goal of your Facebook ad campaign.


7. Get your Fans to engage with your Posts using “Fill in the Blank” posts. Make your content interactive. Fill in the Blank Facebook posts offer the best opportunity to get more Comments from your Fans and Shares to generate social media signals for a dual Google tsunami effect.  You want your online community and Fan Base to feel like “you’re listening to their concerns and issues” . “Fill in the Blank” posts offer you a superb opportunity to create a “pseudo-plugin” that’s 100% scalable in real-time for getting more Facebook Fans. You will learn instantly about the current needs of your Facebook Fans and what’s on their minds. Interactivity is at the top of Mari Smith’s list of marketing tactics on ShortStack. In fact, it’s her Top 5 method of Facebook Fan engagement. Your fill in the blank posts should be relevant and consistent with a specific event.  For example, if you are a wedding planner and we want to learn more about WHAT PEOPLE ARE SAYING about the best time of the year to get married — get them engaged with a photo of beautiful mountain range as a backdrop for their wedding reception and use a Fill-in-the-Blank Catchy headline: Getting Married Soon? The month of __________ is a good time for you? Comment and tell us which month is best for you!  Simply use a short sentence with ONE word missing to engage your Fans and tie in a product discount or coupon. Add a Contest Giveaway for their engagement, “Be one of the first 100 people to tell us what’s the best month to get married and get a 15% coupon for a Bridal Gift”. Once they engage with your Content — they want to know too, “What’s the Best Month to Get Married?” Post the Results in a few days on your Facebook Fan Page so that people are able to interact with the “Fill in the Blank” Post and find out for themselves what other brides and grooms out there feel is the best month for their nuptials. Sharing the results gets even more Fans because you can tag the Results Post to a Contest Giveaway. You can also tag the Results Post to the most interactive Fans on your page as a way to recognize them going “above and beyond” your request for more information about wedding planning.

Facebook users want value! They demand it. They log in  3 – 4 times a day for a reason. They want content that’s going to tell a story and help them solve a problem. Engagement with your brand will come from taking a peak at their current needs. You can tell a Story and read the Comments. Share your feedback on their Comments. Reach out to those Fans in the most appropriate way to assist them with their problem. By telling a story, sharing feedback and reaching out with assistance, you can build a loyal following of Facebook Fans while positioning your company to make more sales of your product or service through camaraderie.

You can administer your contests with the Timeline Contest Tool. Run regular contests at least 1 – 2 times a month. Contests such as “like to win” or “fill in the blank” can easily produce 500 – 1000 Fan Page Likes in 7 Days, but with all of the Comments streaming in from everywhere through Fan Page Engagement, it could become an administrative nightmare. Like they say, “Be Careful for What you Wish For!”.  You can use a Facebook Timeline Contest Tool to micromanage every aspect of your contest. If you are planning a photo contest, the Timeline Contest Tool will help you pick the winner with the most likes. If you are promoting your Contest in a quiz format, use the Timeline Contest Tool to select winners among people who answered the quiz correctly. Sweepstakes, one of the most engaging and effective contests online are an administrative blunder without the right tools. The Timeline Contest Tool can randomly pick a winner among people who liked or commented on the post. This tool gives you full transparency and data to learn more about the levels of engagement on your Fan Page.

Don’t be afraid to ask a question in a Facebook post or use a “Fill in the Blank” post to get your target audience to engage with your content. Use questions to get feedback from your Fans and then give a ShoutOut to the most interactive and engaging Fans. In time, your Fan Base will realize that their opinion and comments are important to you and highly relevant on how to create their Fan Page Posts.

Give a ShoutOut to your most engaging fans with original content and show your appreciation for their engagement. Appreciation in the digital landscape promotes brand recognition and gets more Facebook Fans in the long haul. People want to feel like they are appreciated. Your Facebook posts will migrate throughout the social media landscape and generate loads of Facebook Likes; the precursor to business inquiries, brand recognition and hopefully a few sales, which isn’t all that bad after all, right?

Working with other Facebook Fan Pages and forming collaborations with your competitors can be a WIN-WIN situation. Yes, they are your competitors and that’s okay. If you are a part of a Group and agree to collaborate for the betterment of the Facebook Fans in the Group, then each member stands to benefit from the Group Collaboration. You can easily build your own Group of Collaboration as long as each member or small business owner in the Group is willing to work towards the betterment of their Fans. Even though the members of the Group are tried-and-true competitors in every sense of the word in their respective niche, the betterment of the Facebook Fans is tantamount to any other objective. For the Group of Collaboration to work, there must be strict ground rules for administration, even as far as them being dictated by a set of Group by-laws, just as if you were setting up a LLC or C-Corporation. For example, members agree to maintain a 80/20 mix of non-promotional-promotional content when posting to each other’s audience and members agree to post information that is inspirational and free of direct links to product landing pages. “There is a time and place for most things.”

Make sure that you post regularly to your Facebook Fan Page. In a recent study by Mashable, over 30% of Facebook Fan Pages were found to lack recent posts for the last 30 days. It’s almost as if they were suspended in a stagnant mode of disarray. If you’re like most businesses, you probably spent a lot of time and energy to build your Fan Base. Really…if each Fan cost as much as $175 (“more or less”), wouldn’t you want to nurture them and increase brand recognition in hopes of earning their business in the near future. Unless your business is insolvent, there is really no reason why you would allow your Facebook Fan Page to gather dust while your competitors are “actively seeking out” every marketing advantage and angle possible to leverage as much Internet Traffic towards their website or blog through the use of fresh and original content that entices their Facebook Fans to share.

So, to summarize. Engage your Fans with Photos to Solve a Problem. Use Fill-in-the-Blank Posts to tap into the vibe of your fans. Facebook Fan Page owners who run contests have found that contests are the ultimate call-to-action for getting shares and Fan Page “Likes”. Contests are the perfect call-to-action triggers. You can easily run Contests on your Fan Page and utilize other tips, strategies and tactics to get fans to engage and leave Comments and like their other Fans’ Comments and the Comments of Fans’ Friends.

Each new Fan will help you accomplish your Facebook Fan Page marketing goals!

Each week, set a goal for the number of Facebook Fans you need to make your business successful. Do you need 250 Likes? Do you need 1,000 Likes? If you are only pursing brand recognition, you need to estimate how many ad impressions you need to make to accomplish your goals. You to calculate how many those Likes must translate into a Sale for you to turn a profit? You need to create a marketing plan on how to use your blog to entice engagement among your Facebook Fans. Reach out to your competitors and build upon each other’s audiences. Believe it or not, this is one of the fastest methods for building your Fan Base as quickly as possible with minimal cost. Email marketers still use this tactic to cross-promote with each other’s lists to gain new subscribers and generate more sales. As your content gets better and better, you will find that you will start to get a lot more Facebook Fan. You must be relevant in that Moment with value-added experiences.

“KISS”: “Keep it Simple _________” ( fill-in-the-blank – no pun intended). Maintain a detailed log about the traffic stats you get from your Facebook Fan Page. Stay abreast of the level of engagement of your Fans, the number of new Fans you are adding each week and so forth. You want to build upon your experience and avoid costly marketing mistakes that could easily sink your business.

Ok…you have the Facebook Tactical Blueprint. Invest in yourself and make it happen. Good luck!